.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in equity capital each year, have actually raised nearly $360 million until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That downturn is because of market saturation, enhanced regulatory stress, and also financial uncertainties.ADWEEK consulted with five VCs who remain to buy adtech providers, regardless of these problems, about what they are trying to find and also what they stay away from. Possibly unsurprisingly, these real estate investors are targeting possibilities in privacy-focused innovations as well as industry-specific locations including hooked up TV.